Our Story

Flexi Lexi was founded in 2014 by Micky, a fun-loving Thai entrepreneur, who was pregnant with her first son at the time. As a mad yoga lover, Micky was really frustrated when she could not find a comfy, well-fitting sports bra. She is never shy of coming forward and took things into her own hands to create the Lexi Bralette.

This new sports bra became a sensational hit among yogis worldwide delivering comfort and support and the rest is history. Flexi Lexi started as an online Instagram brand, before being adopted by retail.

Micky has a passion and love for happy colours and fun designs. Her personality easily translates into all of her designs and her family focus ensures everyone is included (yes even the dads!) in our Flexi Lexi socially conscious activewear.

Families that play together, stay together.

The Australian and New Zealand division of Flexi Lexi, was started by Mel in 2020 after she found the brand online and fell in love with the designs and eco-conscious ethos. Mel quickly formed a bond with Micky and an exclusive collaboration was formed.

Flexi Lexi has a love for adventure and beautiful designs. Mel thoroughly enjoys sharing a love of sustainability, fitness, family and fun. Our goal is to surprise and delight our tribe.

We love hearing the stories from our inspired mums, kids and yogis who share our desire to build a community of empowered women.

Whatever your adventure or dream - we are with you.